WSJ reports on growing anti-spam legislation efforts. However, these only affect the most blatantly fraudulent practices, and wouldn’t eliminate the right for an essentially unlimited number of businesses to send at least one email each, with the burden still on each user to unsubscribe from every company (it’s opt-out instead of opt-in). The Direct Marketing Association says: “We think our guidelines are working and are very concerned about overly broad regulation.” If you define working as stopping any anti-spam legislation that might actually reduce spam (as they do), then their efforts are certainly “working”.
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