August 1st, 2002

From long, painful experience, I

From long, painful experience, I can tell you that if you’re getting a company logo made, you need to have the graphic artists send it to you in 3 formats: GIF, WMF, and EPS. Note that everything else can be converted from those (e.g., GIF->PNG, WMF->SVG, and EPS->PDF).

Many folks aren’t familiar with WMF, which stands for windows meta file. It’s a vector file format (unlike GIF and TIFF which are raster formats) and so prints out well at any resolution (curves are represented by mathematical equations rather than dots). It also does a nice screen preview (unlike EPS), and so is perfect for inserting into powerpoint and word docs.

Generally, you want to get the logo in both color and B&W versions. You might also want the original FreeHand source, in case you decide to ever do a derivative logo, but GIF, WMF, and EPS should meet all corporate needs.

Technology and Science

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Nerve magazine reviews the classic

Nerve magazine reviews the classic 1980 summer camp flick Little Darlings:

Her seduction is deliciously to the point: “What’s your name?” [Exhale] “Mine?” [Inhale] “Yeah, yours: I already know mine.” [Exhale] “What’s yours?” [Inhale] “Angel. Don’t let the name fool you.” [Exhale] “Randy. Don’t let the name fool you.” Turns out he’s staying just across the lake (not to mention the wrong side of the tracks).

Randy is played by Matt Dillon, who went on to even more absurdist sexual romp in Wild Things, which is available through NetFlix.

Movies, Books, etc.

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AO Scott in the NYT

AO Scott in the NYT on M. Night Shyamalan’s new movie, Signs:

The lesson that “Signs” imparts — have faith! — is ubiquitous in the culture, from the pronouncements of certain politicians to television shows like “Touched by an Angel.” (This version might be called “Mauled by an Alien.”) The movie’s fuzzy pop-spiritualism carries a disturbing implication. Unless you have faith (in something tactfully left unspecified), it says, you are putting the integrity of your family and the very lives of your children at risk, and you no longer deserve to be called father — as if skepticism, or indeed any but the most literal-minded expression of belief, were a form of child abuse.

Of course, even as an atheist, I’ll be the first to admit that a world where “happens for a reason and that we are therefore not alone” makes for much better movies.

Movies, Books, etc.

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